Peacock principle, falsifiability

Things we don’t understand sound funny, or at least not so serious. So how do we build solid reasons people should believe what we say? With services, it’s hard to demonstrate before they buy, so we need to know how show and do other things instead.

Almighty Handicap

In the cacophony of voices, where clients can’t tell your voice apart from thousands of amateurs and frauds, is it really possible to stand out without shouting the loudest with advertising money?** It is, but to explain, I must** talk about nuances of peacock mating. Still here? Impressive. Things that survive in nature must Read more…

By Filip Fučić, ago