“May your every wish be granted.”_Ancient Chinese curse Wishing is a dangerous business, especially when our context is so different from the one clients we want to reach actually experience.** It’s human nature to not really understand what we actually wish for, and all of the ramifications of such a wish Read more…
How to tell an opportunity from a distraction
A “void of maybes” is a special kind of hell where you are totally free to make any decision with your price or marketing, but have no way of knowing whether that was good or bad decision. Sound familiar? This topics should provide some orientation.