How to tell an opportunity from a distraction
A “void of maybes” is a special kind of hell where you are totally free to make any decision with your price or marketing, but have no way of knowing whether that was good or bad decision. Sound familiar? This topics should provide some orientation.
“May your every wish be granted.”_Ancient Chinese curse Wishing is a dangerous business, especially when our context is so different from the one clients we want to reach actually experience.** It’s human nature to not really understand what we actually wish for, and all of the ramifications of such a wish Read more…
“May it be a light to you in dark places, when all other lights go out.” J.R.R. Tolkien, The Fellowship of the Ring Because of its location In relation to Earth’s north celestial pole Polaris, aka The Northern star, is famous for holding still in our sky while the entire Read more…
In a certain corner of the marketing industry, there is a famous cliche: “Don’t be afraid to be pigeonholed, pigeonholes are stuffed with money”. Like most cliches, it’s tediously overused and seems too simple to be true. But let’s play a little devil advocate here, and try to defend it Read more…