Fit seeking, not Selling

It seems that when people buy, they always compare prices, because what else could they compare, right? Hmmm almost.For most things, that’s exactly what happens – with a caveat that people regularly compare prices between what would normally be considered different industries. They will happily compare the price of a homemade lunch with Read more…

Lipsticked Pig

Dressing something up doesn’t change what it actually is. You can try and convince yourself that the massive discount you were pressured into allowing is in fact a masterful negotiation trick, but that’s just “putting lipstick on a pig”. Pressure gets to us all. Applying extra pressure in a negotiation may border on unethical, but Read more…