Best but Cheapest

I admit, going rates serve one important role in pricing: they signal the average price, and thus set the expectation about the connected level of quality. Average quality and average price go well together as a message. Offering a lower, bare-bones quality and a price below the going rate is Read more…

Clockbraker

Let me introduce you to an inferior colleague of yours: yourself, three years ago. Remember that poor soul, yet unburdened by all the trials and tribulations you survived in the meantime? The question is only just how much more value you can bring now, mathematically speaking. As we work, we grow, which means that many Read more…