How do people know you are the real deal? It used to be simple, if you had a diploma, you probably knew what you were doing. Today? Not so much. It still helps, but there are other ways to build authority and tangibility. And with it, your price max.
“Clowns to the left of meJokers to the rightHere I am stuck in the middle with you” Gerry Rafferty / Joe Egan, Stealer’s Wheel (band) Like it or not, your service is usually seen as a part of the context, a puzzle piece, a link of chain that leads to Read more…
There is a Paris Hilton quote that I must share with you. Life is too short to blend in. Speaking of which, let’s talk about references – the boring old shtick of piling on irrelevant or deceivingly represented logos on a ribbon somewhere on your website and hoping for the best. Sometimes, it can also contain Read more…