What if you share the risk? If you approach a suitable project in a way that you either win or both lose, how does that change what you can expect to gain, and how are you treated throughout the project. This is a special case, but an important one.
Half a decade ago, I was happy to work on a project that seemed like it had potential: We were targeting big global corporations with a highly specialized piece of software. Approaching big global corporations is slow and costly, so the idea was to approach IT consultants who already work with Read more…
We, as a civilization, use the word (business) “partner” much too broadly. Sometimes people call their clients “partners”, and companies use the term for any Tom, Dick, or Harry they sign a contract with. In general, it looks like “engaging in the same activity” or “acting towards a common goal” is enough Read more…