It is said that clients are usually right when they tell you what’s wrong, but usually wrong when they tell you what needs to be done to achieve this. They will insist on you dealing with symptoms rather than problems, and this needs to be addressed.
If you met me four years ago and asked me what I did, I would have said “strategic marketing”. It was true then, and it still is. The problem was, potential clients frequently thought that was interesting, but also it had nothing to do with their current problems. They were, Read more…
I talk a lot. I had a sore throat, so I bought my usual throat medicine. Afterward, a friend told me there is now a generic, same-formula medicine available for a 20% cheaper price. Here is what I came up with on why that didn’t bother me: a problem was preventing me from Read more…