What if they want something outrageous? What if I’m in a hurry? Well, things can be solved trough preparation, “asks” and good old-fashioned escalation. You are not selling commodities, you can “turn up the heat” as well as they can, if you know how.
“Retainer” is one of those “slippery” words. For instance, for you, it may mean “In addition to the tasks that are pre-defined, the client can and will contact me whenever they really need me, within an agreed monthly budget of x hours.” For the client, that same agreement may sound more like Read more…
While the elephants are small, only a thin rope is required to tie them to a stake in the ground. They’ll struggle and pull at first, but eventually, they realize that they can’t break the rope and they’ll stop trying. They learn that they cannot break free from that thin Read more…
There’s Nothing More Permanent Than A Temporary Measure, said Milton Friedman. In a (kinda) post COVID world, these words have an even more ominous meaning. But let’s talk about the advantages of the same principle, specifically in the context of two tough decisions that are hard to boldly state out Read more…