Not everybody wants to start a swim by jumping in with both feet at the deep end. What we do requires trust, and trust is earned. As a consequence, there should be a product, and its price, for making just the first step. Then, the second. Then…
Not everyone wants or needs your 100%. I know that’s true, and yet I struggle with it because it hurts. It’s more fun to give yourself room to dig into the hard cases, improvise, and be creative. A surgeon friend of mine told me that doctors often both dread and hope for Read more…
Even when your target market is well defined, not all clients are in the same amount of distress, not all know (or care) about essential details, and of course, not all can pay for all that needs to be done. It’s pure chaos, out there. Fortunately, “Chaos isn’t a pit. Chaos Read more…