Price mix

We all know that if someone puts “all eggs in one basket”, they risk a lot if the tactic fails, as they have no alternatives left. As an almost completely unrelated note, pricing policy has a nasty capacity to fail quietly, with you not noticing until all of the above-mentioned “eggs” are Read more…

Don’t Want Your Time

About the time the client asks the dreaded “how much” question, you start to think about the options that would make sense. a) Let’s see – a best-case scenario would cost 1000$, and that includes about 30 hours of work. b) Of course, a normal-but-bumpy scenario would take at least 60 hours, so Read more…