Pricing seems simple, until you actually sit down and try to do it. What exactly is my minimum price? Do you show your price or try to hide it? Do prices go stale? Do you talk about your costs? This topic will tell you this, and other practical tips.
Pricing is another way of communication between humans, meaning that, just like humans, it is not guaranteed to be 100% logical or consistent. Case a: “Hey Carl, we are finally caving into the pressure and will be raising our price 25% from January 2023.” ” Well, you guys deserve it. Read more…
Before I went solo, I thought about how my compensation would look after making “the jump”. I almost sunk my new business clinging to that idea. Today, I’d like to share how to avoid it: I thought “I know my work is charged at a premium to the employer’s clients. I’ll simply Read more…
The international space station “Mir”, orbiting the Erath. Its name means “peace” in Croatian, but “space” in Russian. It took me years to realize that the name mentioned in the media was not translated. Translators call such words “false friends” as they sound the same in multiple languages, but have different meanings. Well, “cartel” is such a word. Read more…
Fermentation may have been a greater discovery than fire David Rains Wallace These days, there’s much talk about fire. Well, for the 50th email, let’s talk about beer instead. Beer, you see, is indeed great, but only until it has some fizz left. The fizz may objectively be just boring old Read more…
The instinct for hiding your price from the general public is essentially a basic defensive measure – competitors can’t undercut you if they don’t know your prices in the first place. The downside of such a practice is that you also hide your price from potential clients, who are then left to their own devices Read more…