Price is much more than just a number – a price is a signal. It can show confidence, defiance, danger, special treatment, hostility, approachability and many other things. Do you know what does your price say? Because want it or not, it says something.
Exclusive sounds good, right? We usually understand it as “reserved”, but exclusion also literally means not admitting, or sidelining anything that is not our focus. When you target your pricing toward communicating a clear message to a particular audience, you are at the same time choosing to skip considering other people’s opinions of that same pricing. Read more…
When viewed purely in the context of sales, price is just a barrier, a challenge, a frustration that the buyers are either prepared to tolerate, or they aren’t. But in the context of strategy, a price can do so much more. A price can: signal a friendly disposition convey a high degree of confidence, and therefore infer competence be intended Read more…