Combo Combo

There are just two decision paths when buying in good old McDonald’s: the great deal, and the even better deal… for McDonald’s. Buried beneath all of the plastic glamour and bold letters is the unspoken, secret pricing ingredient: t__he price of the lone McDonald’s sandwich already covers costs for both the Read more…

Sliced and Diced

I keep telling people, pricing can be creative and fun, and they keep falling asleep on me before the sentence is done. But I’ll try again: Years ago, a wonderful, geeky sci-fi and fantasy convention priced their beer, brandy, and sandwiches by having people throwing six-sided dice. They could re-roll any single die Read more…