Giving things away seems easy until you try it. Price is seen a part of the product, so if something is free or heavily discounted, it’s a struggle to make it not seem worth less at the same time. It can certainly be done, but it needs special care.
It’s often said that you cannot compete on price with something that’s free – provided by the government, subsidized, done by free volunteers, a donation-backed NGO, or a collective, open-source solution. As it often goes with things that are often said, it’s not entirely true. It’s like saying that a human can’t Read more…
And now, for something completely different… For 7 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. We are taking matters into our own hands. We know who you are, we know where you live Read more…
Expert services are opaque – outsiders find it hard to see what goes into them. So when a friend asks you for a “quick professional favor”, they actually have no idea just how big that favor is. Often, they will even sense that what they are asking for is (probably) Read more…
**A few months ago, I was offered two types of tickets for the same series of online events. **The first type of ticket cost 100$ for access and video recordings. The second type included that, but I had to be present, with my camera on, on at least 80% of Read more…
I believe without exception that theory follows practice. Whenever there is a conflict between theory and practice, theory is wrong. As far as I’m concerned, we make theories for what people have done. David Baker We often times devalue what we know because anyone could learn how to do that in a Read more…