Exclusive Pricing

Exclusive sounds good, right? We usually understand it as “reserved”, but exclusion also literally means not admitting, or sidelining anything that is not our focus. When you target your pricing toward communicating a clear message to a particular audience, you are at the same time choosing to skip considering other people’s opinions of that same pricing. Read more…

What Your Price is For

When viewed purely in the context of sales, price is just a barrier, a challenge, a frustration that the buyers are either prepared to tolerate, or they aren’t. But in the context of strategy, a price can do so much more. A price can: signal a friendly disposition convey a high degree of confidence, and therefore infer competence be intended Read more…

Almighty Handicap

In the cacophony of voices, where clients can’t tell your voice apart from thousands of amateurs and frauds, is it really possible to stand out without shouting the loudest with advertising money?** It is, but to explain, I must** talk about nuances of peacock mating. Still here? Impressive. Things that survive in nature must Read more…