It’s comfortable to only price on what we know for sure, which are tasks in front of us and the familiar rules that govern them. On the other hand, the buying decision will be done by other people, with a different view on things, so price for them.
We have normality. I repeat, we have normality. Anything you still can’t cope with is therefore your own problem. Douglas Adams, The Hitch Hikers Guide to the Galaxy It may have happened to you, or to a colleague that you know personally, and it’s still not clear HOW. After years of Read more…
With the information age came the massive expansion of service availability. These days, people in far-flung corners of the world with living costs way below yours can compete without ever crossing any borders. I recently had to disappoint a friend who shared his business idea with me, because he was planning on producing something Read more…