We want the client to relax, to lean on us, and get true value for the money they pay us. This still leaves a lot of things that should not be expected of us as outside experts. Doing things way below your station can damage the relationship you have.
In online game leagues, high-tier players are normally paired against equally good opponents. But sometimes, a highly skilled individual will simply make a new account under a new name and start over from lower tiers in order to get the chance at playing against new players, which is called “[[Smurfing]]”, because Read more…
In the beginning, I provided consulting services on strategic marketing, which sounds vague because it is vague. Sometimes that meant pricing and value communication, but also brochure auditing, website renovation oversight, negotiation sparring, copywriting, campaign or infographic ideation, product naming, etc. I could do all that with a fair level of confidence in the value Read more…