Once upon a time, a clever team of experts created a delicious but very special hamburger. It completely lacked conjugate linoleic acid, which they substituted with myofibrillar protein using truly ground-breaking science. But it was expensive to make, and hungry customers simply ignored all conveniently placed information about the dangers of Read more…
Why are technical terms a trap
As a specialist, your clients will always understand far less about your craft than you do. That also means that if they fail to understand something crucial about the value you provide and want to charge for, that’s not really on them. Unfortunately, that’s on you.